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Volkswagen E-Bugster

In an upper level advertising class, myself and four others worked in a group to create an advertising campaign for the concept car, E-Bugster. The car runs completely on an energy charge, no gas or carbon emissions. After research we decided to base the campaign around a lightening bug. Like lightening bugs, the E-bugster is unique and there is nothing quite like it. 

Print Ads

The print ads were designed to display simplicity while catching the readers eye. The idea was to show how the VW E-Bugster is similar to the lightening bug, in the way that neither of them waste power. You can travel more, worry less, and recharge your own battery. 

 

OOH 

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