In an upper level Art Direction class, I was asked to create a campaign based on unusual aspects of a neighborhood in Philadelphia to increase awareness to the area. We were asked to use multiple mediums to draw in the target audience. After research I decided to work with Northern Liberties. Northern Liberties, is an unique crafty area that has a small town feel. Known for its original craft beers and great small restaurants, this area allows the people living here to escape from the congested city life.