The Atlantic Club
In an upper level Art Direction class, I was asked to reposition and rebrand Abercrombie and Fitch. After thorough research I found that their brand might have been popular ten years ago but they have fallen short to their competitors.
My goal is to bring life to their brand.
Thus, I want to make their target larger and introduce a brand that will be inviting for women and men ages 17-26 who are interested in fashion and willing to spend money on nice clothing. I am going to position Abercrombie & Fitch as a high-end fashion retail store that is preppy, fashionable and modern.
Fitness Department
Updated the Personal Training Brochure with new pictures and a clean design. The brochure is easy to read and has all the information one would need to know about personal training here at The Atlantic Club.
Personal Training Video
Banners
Small Group Training
Small Group Training at The Atlantic Club offers individuals the opportunity to train in small groups with a personal trainer. The Idea of small group is that its is budget friendly and fun. I created a modern brochure that explains the classes we offer here that is engaging and informative.
Small Group Training at The Atlantic Club offers individuals the opportunity to train in small groups with a personal trainer. This New program was launched in January 2018.
MYZONE
MYZONE is a heart rate monitor system that we use at The Atlantic Club. We create challenges to encourage our customers to participate and stay active in order to win special prizes. For this campaign I created a Poster of the club and a Banner to hang in the lobby of the Club.
Sales Sell Sheets
Each month I create a sell sheet for each wellness coordinator to use when getting new members to join our Club.
I also create an advertisement each month that corresponds to the sell sheet for the local newspaper, as well as, a direct mail piece.
